Customers are online more than ever before.
That’s why a brand needs to improve its online presence constantly; not just updates in the look and feel, but changes that will enhance the experience for current and potential customers.
Since Google launched its core web vitals, some websites have increased rankings while others have almost totally disappeared from the search result pages.
So for a great customer experience, we must make sure that we do what Google wants to index on its search engine.
Slowness is one of the main reasons visitors bounce away from a website, and that is why Google’s ranking algorithm considers speed and recommends page load time to be under two seconds!
Websites often fail because the designer has not taken the visitor’s perspective. The designer often designs to please the organization.
On the other hand, our customer-centric web design uses analytics and customer input to understand customer needs better. There are many ways to see how visitors are using our websites insights that can help improve the experience to help them do what they came to do.
Study your customers and their habits. Even if most visitors don’t use mobile devices, make the content mobile-friendly to target those that do. Recognize repeat visitors, so they don’t have to complete their personal information again.
Make navigation simple so visitors can easily find their interest and get to where they want to get to without too many clicks.
Personalize content to the needs of the different customer groups you serve.
When working regionally or globally, ensure the language translations appropriately target the geographical area of your interest. Ensure that the sitemap includes all language versions.
Also, when working in multiple languages, display the language choice clearly at the top of the page.
Good design and great marketing come down to knowing your customers and providing the best experience for them.
Guide your customers and make their buying journey a pleasure.
Your website should align with your other touchpoints’ look, feel, and tone as part of your communication strategy. The colours and the other elements should support the image you have developed through other media for your brand.
Customer-centric website design makes sure users don’t think they have ended up in the wrong place. It makes sure your brand is recognizable to those who come to your website, and it knows that their first impression must align with what they expect to find.
Remember, you have just two seconds to make that first good impression. We want to make sure that you give your visitors a reason to scroll down your page rather than click away.