In our years of activity, we have assisted many start-ups that had to set up their business communication and marketing strategies from scratch. The most recent one is Fabio Sacchetti’s business. In January 2022, he contacted us and told us about his project.
We developed his shop’s identity, name, logo, brand book, and website in just four months. And so Faenza FitStop was born, a shop specializing in supplements and healthy food that will open on 21 May 20.
Any company that wants to start its own business must take care of its brand identity because that is where the company’s communication and marketing form. In particular, through a series of face-to-face meetings, we understood that Fabio’s project was to open a shop selling food and supplements geared to the fitness field but not necessarily to gyms. He wanted his business to be a store where people in Faenza could stop and be guided by the advice of a professional.
At this point, we started to work out the brand image and formulate proposals for the name, logo and sign. We met with Fabio on several occasions and presented him with our suggestions. We adapted the name and brand to his preferences by evaluating his reactions and arrived at the final result.
We then focused on creating the website and having it ready for the inauguration. In particular, we developed the graphics and the communication, i.e. the company and Fabio’s story. The result is an intuitive one-page site designed for the local area.
This work allowed us to create a clear and easy-to-read brand that will last over time. The Faenza FitStop brand will make the shop recognizable in the area, build customer loyalty and facilitate communication, as Fabio can quickly adapt his brand to the various marketing campaigns.
Visit Faenza FitStop to meet Fabio Sacchetti and learn more about his project.
If you are thinking about starting your own business, you will face a similar path to Faenza FitStop. You cannot neglect your company’s brand identity and communication!