The Performance report shows important metrics about how your site performs in Google Search results:
Use this information to improve your site’s search performance. For example:
All this data is good, but the Performance Report doesn’t give you a plan of action on how to follow up on this information. For example, suppose you have several hundred keywords in your Performance Report. On which of those keywords should you be concentrating your attention to improve the overall ranking of the website?
The Performance Report doesn’t tell you directly. What you need is a tool that can separate the good from the bad, giving you a separate list of keywords ranked from Excellent to Poor:
Step 1. Go to Search Console and download the CSV file from the Performance Report page. You can set any date range you wish.
Step 2. Unzip the downloaded file and upload the Queries.csv file to Cimatti Inspector. Automatically you will get a report card for all the keywords.
Cimatti Inspector grades the keywords based on the following parameters:
The default value is 10. To be more selective with your keywords, you can increase the value.
The default value is 10. To be more selective, you can increase the value.
The default value is 10. At least you are on the first page of the search results Change to 3 if, for example, you only want to be above the fold.
The default value is 3. At least you are above the fold for many devices. Change to 1 if, for example, you only want to be in the first position.
The default value is 12%. To be more selective, you can increase the value. To be less selective, you can decrease the value.
The keywords you should work the most on are the “Work on ranking” and “Improve for SERPs” Columns.
That’s pretty much it! Let us know what you think about this Free Keyword Tool and what improvements you think are needed to make it even more actionable.