A Free Keyword Tool to Organize and Grade your Search Console Performance Reports

The Google Search Console Performance Report

The Performance report shows important metrics about how your site performs in Google Search results:

• how often it comes up;
• the average position in search results;
• the click-through rate;
• some other features such as rich results.

How this data can be helpful

Use this information to improve your site’s search performance. For example:

• use it to understand your search traffic, how it changes over time, where it’s coming from, and what search queries are most likely to show your site;
• learn which queries are made on smartphones to improve your mobile targeting;
• see which pages have the highest and lowest click-through rates from Google search results.

Something else is needed to make the information actionable

All this data is good, but the Performance Report doesn’t give you a plan of action on how to follow up on this information. For example, suppose you have several hundred keywords in your Performance Report. On which of those keywords should you be concentrating your attention to improve the overall ranking of the website?

The Performance Report doesn’t tell you directly. What you need is a tool that can separate the good from the bad, giving you a separate list of keywords ranked from Excellent to Poor:

1. Excellent;
2. OK;
3. Improve for SERPs;
4. Work on ranking;
5. Poor.

Cimatti Inspector is a Free Keyword Tool for Google Search Console that grades and organizes all your keywords

Step 1. Go to Search Console and download the CSV file from the Performance Report page. You can set any date range you wish.

Search Console Keyword Grader – Step 1 Export your Performance data as CSV file

Step 2. Unzip the downloaded file and upload the Queries.csv file to Cimatti Inspector. Automatically you will get a report card for all the keywords.

Cimatti Inspector grades the keywords based on the following parameters:

Least Number Of Clicks Obtained By Keyword To Be Considered Of Value

The default value is 10. To be more selective with your keywords, you can increase the value.

Least Number Of Impressions To Be Considered Of Value

The default value is 10. To be more selective, you can increase the value.

Least Average Position Considered Sufficient

The default value is 10. At least you are on the first page of the search results Change to 3 if, for example, you only want to be above the fold.

Least Average Position Considered Excellent

The default value is 3. At least you are above the fold for many devices. Change to 1 if, for example, you only want to be in the first position.

Least CTR

The default value is 12%. To be more selective, you can increase the value. To be less selective, you can decrease the value.

Now that you have a graded list

The keywords you should work the most on are the “Work on ranking” and “Improve for SERPs” Columns.

That’s pretty much it! Let us know what you think about this Free Keyword Tool and what improvements you think are needed to make it even more actionable.

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