Not social media, which is rented land, but your own website.
Your website must be the central hub for your online communication. No other place on the internet can present your products and services just as you want, with passion, engagement, clarity, and completeness.
Our process starts with listening: understanding your business, its goals, its customers. We then analyze the website you might already have to assess its strengths and weaknesses. This website audit results in a plan for action.
The plan will generally include: keyphrase research and competitive analysis. We want your website to be better than your competitors.
Whatever your goals may be, if you want an effective and successful website, you need to work on SEO (Search Engine Optimization). SEO is what makes your website appear on the search engine results page when visitors look for products and services such as yours. SEO techniques are always evolving and what worked last year probably does not work anymore.
Words, images, videos and other multimedia content should all work together to ensure that your potential clients find you, understand what you offer and decide to engage with you. That is why we collaborate as a team with your employees when we work on your website. Our job is largely concentrated on helping you to clarify your message so that it speaks the language of your clients.
This does not mean that we ignore other strategic aspects of your website. All our web projects are mobile-first and completely responsive. Responsive means that whatever platform (desktop, tablet or smartphone) your clients use to reach you, they have the best experience. We constantly test speed, accessibility and user experience. We use Google Analytics, Google Search Console and other tools to evaluate website performance and its positioning compared to your competition.
Your online presence deserves high-quality standards in all aspects and must be created with attention to every detail: layout, esthetics, copy, and marketing.
This can only happen with constant attention to the website, because every day your organization changes, grows. We think that website care is a shared responsibility. That is why we give you all the necessary access accounts to modify and update the content, and we ensure that you can work on your site autonomously. We explain how you can add articles, publish photographs and videos, and how to make your website more visible so as to reach more and more potential clients. At the same time, we help you to create content with our copywriting skills to:
People do not buy the best products and services. People buy those they understand quickly. Your website is a fantastic opportunity to make what you offer really clear. Most organization are vague in their website text and offer too many choices for a potential client to evaluate. Your clients come to you because you solve a problem. We work with you to define this problem very clearly.
A content marketing strategy starts by identifying the target audience and the unique selling points of your offer.
Keyword research is excellent to discover how to speak with your audience. We work with you to lay out the buyer journey that customers generally follow to purchase what you offer.
A content strategy addresses questions such as:
Responsive web design is a method to develop websites that automatically adapt to the screen sizes of different devices, optimizing the user experience for each device.
Responsive web design gives the highest priority to desktop visualization, and lower priority to tablets and smartphones.
Mobile-first, on the other hand, is a responsive design that begins with the smartphone user experience and puts in second place tablets and desktops.
Do you know what devices your website’s visitors use?
If 80% of your target audience use desktop pcs, then we suggest developing a website with responsive design as the first priority. If 80% use a smartphone, on the other hand, start with a mobile-first strategy. If you have a mixed user base, then we would need to evaluate the expected evolution, and think of where your business will be in 3 years.
Finding customers with your website
We help you to make the most of the web for your company. Starting with optimal positioning on the search engine results page, but also by measuring the results in terms of visits, contacts, and sales. From these metrics, we can evaluate how users respond to your company’s communication, how to address growth and what website content to update or create.
The objective is to improve web presence and transform visitors in users and loyal customers.