Communication is a persuasive call to action.
You need to be clear and specific. You need to use the words your customers use, not your technical jargon.
Communication on the internet is not what you say, it happens when someone answers. The answer is communication, not the message. The answer tells you someone understood, someone has doubts, someone wants a relationship.
We want an answer, a response. If nothing happens, there is no communication.
Persuasion is what we want, and you persuade when the content is effective and you get an answer.
We aim to make all messages answerable.
If people don’t act on the call-to-action we put on your webpages, communication is not happening.
If people leave the website immediately after they land on it, communication is not happening.
Communication is a CALL TO ACTION.